DOs and DON’Ts of Craft Beer, and How to Enjoy Them

Jan 15 2024 Published by admin under Uncategorized

These days there is nothing that anyone would like to taste more than a craft spirit, and Craft Beer in London is available at many stores, pubs and even online stores in a variety of brands, types and flavours, each one unique on its own, and destined to take the consumer on a flavourful and aromatic adventure like never before.

So, how should you enjoy your Craft Beer? Here are a few tips on how you can truly enjoy the experience of this unique artisan drink.

First the Do’s.

The right temperature – It is imperative that your beer is consumed at the right temperature in order to truly enjoy its unique flavour. If it is too cold then it reduces the intensity of the flavour, since the cold can numb your tongue and cause your taste receptors to not work properly. Hence these craft spirits should be served only slightly chilled, so that you don’t miss out on the explosion of flavours that you can get with them.

The right glass – The glassware that you drink your beer in can impact its taste in a big way, so be careful how you serve your drink. Some glasses are designed with ample room to let the beer breathe, while others are more effective at keeping it cool for a longer period of time. Whatever glass you choose make sure it is the right one, so that you can experience the true flavour of a Craft Beer in London.

Alcohol by Volume (ABV) – When buying your drink, don’t forget to check the ABV which is indicated on the bottom of the bottle or can. Some craft spirits can have a very high potency while others may have less, so make sure you check the ABV before buying it since it will affect the quantity that you purchase.

Take more than one sip – If you are tasting Craft Beer for the first time, don’t just take one sip to experience its flavour. These artisan spirits have very complex and aromatic flavours, and deserve a fair chance to experience it, hence take a few sips and let the flavour truly sink in. The aftertaste you get may be something very unique and never before experienced.

Don’t overwhelm your palate – When taste testing, don’t forget to start with the beverages that are the lightest in flavour and offer the lowest ABV, and slowly move on to the stronger ones. Don’t overwhelm your palate by mixing up the flavours, but go in a proper order to truly enjoy every sip.

Now for the DON’Ts.

Don’t store in warm places – Make sure that you don’t store your Craft Beer where the temperatures are too high since they can go bad fairly quickly if you do. The best places to store them are somewhere that is either below or equal to room temperature.

Direct sunlight – Beer can go bad very quickly if stored in a place where it comes into direct contact with sunlight, hence it should be stored in a cool place with no light in order to preserve its quality.

Don’t drink on an empty stomach – One of the biggest mistakes many people make is consuming alcoholic beverages on an empty stomach. This will make you high and tipsy after a single beer. Always make sure that you have something to eat before you consume alcohol as this will slow down the metabolism rate of the alcohol, and will let you enjoy more of it for longer.

Avoid wearing overpowering perfumes or colognes – One of the experiences of Craft Beer is its aroma and aroma plays a huge role in how we feel the flavours what we eat or drink, however if you are wearing any other overpowering fragrances such as perfume, this can hamper your aromatic experience as well as the flavour.

Don’t drive – Well this is simply an advice for your safety, so don’t drive after you have had alcohol, or you just might end up in the drink!

If you know how to truly experience the uniqueness of your Craft Beer you are sure to enjoy the aromatic flavours that it offers which is far different from what you may get from a regular mass-produced beer. It is truly an artisan beverage created only for those with a passion for exotic flavours and a love for beer.

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Types of Beer Glasses for Every Style of Beer

Jan 15 2024 Published by admin under Uncategorized

Here are some glasses that you should use when trying out the different types of Craft Beer in London.

American Pint Glasses – This glass is made wider at the mouth than the bottom and holds 16 ounces, and is fine for any type of beer. It is the universal beer glass which can be used with anything and everything. It is a rather low-cost piece of glassware and easy to clean and store, hence it is used in many pubs and bars around the world.

Imperial Pint Glasses – In close relationship to its American cousin, the Imperial pint glass can hold 20 ounces of delicious beer and is also ideal for any type. The only other difference is that it is made with a small lip at the mouth. This imperial pint is very popularly used for Craft Beer in London and other parts of the UK.

Pilsner Glass – As its name suggests this is ideal for pilsners, adjunct lagers, bock, Vienna lager, blonde ale, Japanese rice lager and other lighter beers, and is very slim and tall in shape with the mouth being wider than the bottom. It typically holds between 12-14 ounces of liquid, and retains the beer’s complex aromas giving you an explosion of it just under your nose.

Tulip Glass – These are also popularly known as Belgian Glasses. Its bulb-like body is made to capture the exotic aromas of Belgian ales and other malty beers, and the stem enables one to swirl the beverage to enhance its aromatic sensory experience. Ideal for Belgian strong ale and dark ale, Belgian IPA, Imperial IPA, Saison, Scotch Ale and other similar types.

Thistle Glass – Shaped similar to Scotland’s national flower, the Thistle, this glass is shaped with a stem, a bulb-like bottom and elongated top. Ideal beer styles to be used with this are Scotch Ale and Wee Heavy.

Goblet or Chalice – Best used for heavy, dark beers like Belgian IPA and Belgian Strong Ale, this comes in the form of a large bowl with a thick stem. The wide mouth is ideal for large hearty sips of your favourite beverage.

IPA Glass – As the name suggests these are used for all types of IPA’s, since the shape of the glass, with the ridged bottom that aerates the IPA, releasing interesting aromatics and the tapered bowl which directs those aromatics up to your nose, and lets you appreciate the hoppy-ness of your IPA just a little bit more.

Stout Glass – The best glass for all types of stouts, this is able to accentuate the aromatics associated with stout such as the roasted malts, coffee and chocolate. The shape also helps with retaining the headiness of the drink, for greater appreciation of your Craft Beer.

Stange Glass – Derived from the German word for pole, it is similar to its name and is shaped in a cylindrical form. This glass is able to concentrate the mild aromas of hops and malt and preserve carbonation. Ideal for delicate beverages such as Rye Beer, Altbier, Rauchbier, Kölsch and other similar types.

Teku Stemmed Glass – This is ideal for beers such as lambics and other sours as it has the distinct ability to accentuate aromas and flavours. The long stem prevents the transfer of warmth from your hands to your beer, and is the ideal glass for a sensory experience of Craft Beer.

Beer Mugs – These mugs come in many different shapes and forms, but with one dominating feature which is the handle on the side. This helps prevent the heat from your hands from transferring onto the beer, and is ideal for many types of German, American, British and Irish beers.

Craft Beer in London has become popular because of its unique flavours, textures and aromas, and thus it should be enjoyed in a way that enhances these qualities. For a true craft experience you should always use a glass that is suitable for the type of beer being consumed. These beverages are manufactured with a lot of love and passion by small independent brewers, and those who drink it should drink it in a similar manner, with a lot of love and passion!

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Popular Food and Drinks Served in British Pubs

Jan 15 2024 Published by admin under Uncategorized

Even visitors and tourists in England are fascinated by the pub culture, and want a piece of the excitement when they visit, to taste the fantastic food and drinks offered by them and experience the unique atmosphere of a pub. Many Britishers take part in this pub culture over the weekends with their family and friends, to enjoy a bit of fun, rest and relaxation with their favourite food and drink. Downing a good Craft Beer in London has become a tradition these days with the advent of this revolutionising new beverage created by true artisans of craft spirits.

Pubs serve their own type of food and beverages, which have become very popular fare over the years with those who indulge in this pub culture. The delicious and famous dishes offered at pubs include:

Sunday Roast – A selection of either roasted chicken, beef, lamb or pork served with roast potatoes and gravy, and a mix of boiled vegetables. Although it is referred to as a Sunday Roast, most pubs offer it on other days of the week as well, and is usually a lunch time favourite.
Steak & Kidney Pie – You can’t get more British than a Steak & Kidney Pie, which is a savoury pie with a filling of diced beef, kidney, onion and brown gravy (the most important part of it), and is usually served with vegetables.
Bangers & Mash – Another British favourite of mashed potato and sausages, with that all important gravy of course! Usually, the type of sausage used may vary from pub to pub, but it is indeed a warming and filling dish that is very popular indeed.
Fish & Chips – You haven’t truly feasted on British fare if you have not tried a pub Fish & Chips. Beer batter fish served with chips on the side together with creamy tartare sauce makes for a delicious meal over the weekend.
Fisherman’s Pie – For those who prefer fish over meat, a must try is the British pub Fisherman’s Pie, which is smoked white fish, hard boiled eggs and prawns in a cheesy white sauce, and baked topped with mashed potatoes. This dish is usually served with fresh garden peas.
Toad in the Hole – No frogs or toads are harmed in the making of this dish! This is simply sausages baked in Yorkshire pudding batter and served with lots of gravy and fresh vegetables.
Ploughman’s Lunch – A simple, yet delicious favourite for lunchtime is the Ploughman’s Lunch, consisting of a cold platter of cheese, pickles and fresh crusty bread, served with a side of apple, eggs, or ham, or even pickled onions.
Vegan dishes – For the vegetarians and vegans out there, many pubs these days offer vegan options of classic meat dishes, which are both delicious and innovative. Nut Roasts served with onion gravy, Battered Tofu and Chips are just some of the options offered by pubs.
Desserts – No meal will be complete without an indulgence in a delicious dessert, right? Pubs offer a variety of ice creams and sweet dishes, of which some of the favourites are Treacle Pudding, Apple Crumble, Cheesecake and Knickerbocker Glory.

Pubs also offer much smaller appetizers for nibbling with your drinks such as Pork Scratchings, Scotch Eggs, Prawn Cocktails, Pate and Toast, Grilled Mushrooms on Toast, Whitebait and of course different varieties of Soups to simply warm you up on a cold day.

The main ingredient of pub culture of course are the drinks! Here are some of the favourites to be served in pubs across Britain:

Cider – Sparkling apple and pear ciders are a favourite mild drink among pub goers, especially among the ladies and younger men.
Lager – These pale beers are some of the top favourites among pub visitors.
Wine – Drinking wine has been popular for many years and doesn’t seem to be diminishing any time soon. A favourite among the ladies and to pair with meals, pubs serve an array of choices in terms of red, white and rosé wines.
Ale – Craft Beer in London and elsewhere offer some exquisite IPA’s and Ales which are topping charts among favourites these days.
Gin & Vodka – Gin and vodka are very popular among those looking for something a bit stronger than a wine or beer, and can be served neat or as a cocktail (or a G&T in the case of Gin).
Stout – A dark coloured beer that is a favourite among the older generations.
Cocktails – Alcohol induced cocktails are a firm favourite among pub goers.
Soft Drinks and juices – Cola and many other soft drinks are a popular drink in pubs among those who are not too inclined towards alcoholic drinks, as are fresh juices.

If you are visiting Britain or are a native, then participating in a weekend pub exploration is a must, and definitely trying out the exquisite food and drinks they have on offer is an experience all on its own. If you are doing a pub round this weekend, don’t forget to try out some Craft Beer in London or elsewhere, with their wide range of flavours and aromatic experiences. You will surely not be disappointed!

Wondering where you can find Craft Beer easily? Try searching for ‘Craft Beer near me’ on your phone or smart device and you will easily be able to find a pub close to you that serves Craft Beer and other craft spirits as well. Even though craft spirits may be more expensive, they are certainly worth the money you pay for them for the flavourful experience. Plus, don’t forget that they generally have a higher ABV which means that you don’t need to drink as much to get a kick out of it

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BuyAGift Has Presents for Everyone

Jun 30 2023 Published by admin under Uncategorized

BuyAGift is a UK online gift shop that has a great reputation and some really brilliant gift ideas.

It’s easy to shop with confidence with them as they offer you a Best Price Guarantee. They want you to know that when you buy with them you are getting the best deal possible on the internet. They make a promise that if you buy from them and then see the same gift experience cheaper online within a fortnight of you buying it then they will refund you 150% of the difference. This is a fantastic offer and it means you can never lose out! It’s very reassuring as how many times have you bought things in the past only to find you could have saved a bit of money by shopping elsewhere – that’ll never happen with BuyAGift and they will ensure you are more than adequately compensated. This is a unique offer from them! It beats price match guarantees of other shops as it offers you more than the difference!

They have two main types of gifts – the gift experience where you get a voucher to use for a driving day, sports activity or a pampering day, or whatever sort of treat you’ve got lined up. They also do real gifts that you can send like chocolates and flowers! It’s possible to shop for your whole family at BuyAGift as they have a wide range of presents that will suit old and young and every type of person no matter how adventurous they are, or what hobbies they enjoy.

There are a range of short breaks available and these include some really romantic locations making them idea as gifts for couples! It’s a fantastic way of giving a couple you love a really special holiday!

Their range of traditional gifts makes it easy to find gifts for your family as well as friends. For the kids there are sweet hampers, for the grown ups wine and champagne! There really is a gift for everyone! It’s easy to shop too – use the menus to navigate or use the search options to quickly track down great gifts you’ve got in mind!

If you can’t decide what to get then they have help for you – with pages to help you find the best gift for your mum, for someone who’s just had a baby, and lots of other people pages.The gift ideas for women is well worth a look if you’re stuck for present ideas for your mates too – there’s some really great suggestions you wouldn’t have thought of, as well as lots of treats where you can take more than one person! These make fantastic presents for hen nights or stag nights too!

Driving gifts is always popular for the blokes with a wide variety of really exotic sports cars available to drive for track days! They’re perfect for all petrol heads and will be really enjoyed! Make a day of it and take the kids along to watch! There’s lots of family days out too with discounts on tickets for theme parks!

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Make Use of A Parcel Service To Get Christmas Presents Delivered

Jun 30 2023 Published by admin under Uncategorized

As that hectic time of year comes around, people need to start thinking about what they are going to need to do to prepare for Christmas. Many people have got a lot of presents to buy for their friends, family and other loved ones. The majority of these gifts will usually be handed over in person but there are also huge numbers that need to be delivered to their lucky recipients. Whether the delivery is to somewhere else within the UK or to a place farther afield, making use of a parcel service company can be the perfect option.

You will find that many couriers will be able to offer overseas deliveries, some may only deliver to mainland Europe while others spread their network all over the world. Wherever it is that you need to send something to, you can easily find a company that can get it there on time. You may be sending something to a dear old aunt living at the other end of the country or it may be to a sibling that has moved to the other side of the world. Either way, by choosing a professional courier, you can ensure that your presents arrive in time for the big day.

The cost of using a courier is not even as high as many people sometimes think. You can get items sent within the UK for less than 10 and also get things delivered to most areas of Europe for less than 20. When using a professional company, you also get the added benefits of liability cover and the use of a tracking service. The cover you get may not necessarily be as valuable as the package but it is a start and gives you a bit of added security. Using the companies tracking services means that you can easily go online and check up on where about your parcel is. The system will show the stages of the delivery cycle so you can tell when the gifts have been received.

Christmas time can be a pretty stressful time for many people. There is so many things that need to be bought and organised that it can start to pile up. Choosing to use a parcel service to get some of your presents delivered can help to make things that little bit simpler for you. Obviously it is not going to take away the main stresses but you will at least get that extra peace of mind that your packages will be delivered safely and on time.

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Accessible and Present!

Jun 30 2023 Published by admin under Uncategorized

Leadership is a part of our personality and we decide if we want to let others see it or not. You can be reserved and be a great leader; and the opposite is true too. And in order to develop our skill sets, we take steps to reveal ourselves/our personalities. On a daily basis, I strive to be accessible and present. When you are neither, it’s difficult to be construed as a resource, let alone a leader.

With a multitude of constant distractions, it’s often a challenge to focus our energy. However, that focus is more often rooted in a commitment. And whether they are acknowledged or assumed, we offer commitments day in and day out. I often see people who place themselves in servant roles and disclaim themselves from leadership responsibilities. On the contrary, any time we make a commitment we enter into a leadership role.

Winston Churchill was quoted as saying, “Each night before I go to bed, I try myself by Court Martial to see if I have done something really effective during the day – I don’t mean merely pawing the ground, anyone can go through the motions, but something really effective.” On a daily basis we are each given opportunities. Some are large and some are small, but each one has an inherent capacity to be great. And it’s within us all to determine if we will carry those opportunities through the motions, or transform them into something really effective.

We all contribute to the greater good when we aspire to being committed, accessible and present; A leader by any other name.

On a daily basis, I strive to be accessible and present. When you are neither, it’s difficult to be construed as a resource, let alone a leader. It essential to focus on all aspects of business and provide customers with the best possible service.

In 2010 Scott Tubbs and Orlando Espinosa founded Emineo Media. An interactive marketing firm focused on offering an affordable, end-to-end solution for establishing and sustaining an effective, results-driven Internet presence. When you work with Emineo Media, you are able to concentrate on your core business and avoid the high costs and technical challenges of managing an Internet presence in-house.

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Web Design – Present Your Business Online!

Jun 30 2023 Published by admin under Uncategorized

Every year, the world’s population grows, businesses appear from nowhere, news is spreading with the speed of the light, and internet is becoming an ordinary thing that no one can live without.

Internet is becoming an essential medium for businesses to communicate with costumers and associates. Literally, every business needs an online presence these days, and having a website is the one of the key elements in every business commercial strategy.

Today the investment in producing a well designed website is a necessity in the business world. As an owner of a business consulting house, some years ago I could not imagine the advantages of having my own business website. But I do now.

I am writing this for all my clients and prospects (not only Sydney based, but Australia wide) as my concerns are justified. I will tell you about particular website building issues, since I’ve received plenty confusing questions for this topic.

For the absolute beginners, I would explain the very basic terms for this matter in a plain language, and in my next article I will provide a wide description for each of them, and many more.

* Website – the online presentation (store) of your business outside your building, office, factory
* Website Design – the face of your company online
* Web Development – the brain, functionality of your website

The Web Design and Development Company you hire, should be considered a business partner just as all others business associates. There are a lot of Sydney Web Design companies that offer a wide range of customized web design and development services, but how to choose the right one for your business is a hard thing.

Well, choose a company that provides not only web design and development services, but and all other services that are essential for creating, growing and maintaining your business online, and more important, company that have years of experience as it is priceless and with good portfolio background.

Let’s see where to start:

1. Creating your online company – website. You decided to have a web site which presents your company online. Well, you need a name (domain), address (IP address) and space where you will operate online. Without them you don’t exist on internet. The root service that provides these things is called web hosting.

2. Website design and web development are fundamental too. Without them you don’t have a website. The professional web designer will know how to design your website completely in synchronization with your corporate image, and together with the web developer to create website that establishes your professionalism, and have only a positive effect towards your business. From the graphic design materials, logo design, to banner ads, your web designer acknowledges the importance of quality web design that will stay competitive and user friendly.

3. Now it’s time to grow your business. For this you need, an online marketing services, like SEO – search engine optimization, e – commerce, e -mail,…, that will enhance the corporate name and increase the brand awareness of your product and services to your target group of customers. I assume that this services are not familiar almost for everyone, thus I will explain them in my future posts. Don’t have doubts, this services certainly will have surprising effects on your business.

4. Website maintenance. Remember, support is crucial. When choosing a web design and development company in Sydney, always ask for support and maintenance. The website is alive, just like your company. It will suffer changes as your company and your business grows. Your will need professionals to take care of your website for you.

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Make Your Bathroom Presentable and Comfortable

Jun 30 2023 Published by admin under Uncategorized

The way you present yourself to anyone you come across the street affects on how you deal the daily situation you face every day. If you feel comfortable when talking to someone, that’s one of the way you can say that you have self-confidence. So to give yourself self-confidence that will stay with you the whole day, make yourself presentable right from your house especially in your bathroom.

In such a way that you start your day in your bathroom, this place should be the first source of your comfort and self-confident. Cleaning and grooming yourself are among the things that give comfort. And you did these things in your bathroom.

Moreover, the appearance of your bathroom might also affect the way you feel on that day. If you deal in an unorganized bathroom, you will get uneasiness dealing inside your bathroom. Another discomfort that might occur in your bathroom is when you have the poor bathroom lighting scheme. Well, how you get your task done properly if you are struggling to see what you are doing. More importantly, lighting is very important in your bathroom to give you safety inside it.

Bathroom lighting is one of the important things you need to provide for your bathroom. It is thing that has great effects in everything you have inside the room. From the general illumination, accent lighting and task lighting is what you need to make your bathroom a real place of comfort.

Just like in any part of your house, you also need to plan the bathroom lighting in order to get the proper shades of lights for an easy dealing in your in this place.

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The Three Components of an Effective PowerPoint Presentation

Jun 14 2023 Published by admin under Uncategorized

People take Microsoft PowerPoint training to learn how to use the software, but using PowerPoint is not the same as making a good presentation. You need skills beyond what you learn in Microsoft PowerPoint training. There are three elements in a good PowerPoint talk: the speech, the report, and the slides.

The Most Important Component – Your Presentation

This doesn’t mean the PowerPoint slides; it means your speech. “Speech” may not the best word since that brings to mind a speaker who drones monotonously while listeners daydream. The goal of your presentation is communication. The best communication imparts information through emotion.

We have two sides to our brains, one concerned with facts and figures and one with creativity and emotion. A speaker who appeals to both sides communicates the most effectively. Think about the last time you heard a speaker who really held your attention. It was probably someone animated and engaging.

To deliver a great presentation, you don’t need to be overly animated or attempt to tell lots of jokes. Giving a great presentation is about connecting with your audience, speaking to them rather than at them, and holding their attention. It’s about interacting with your audience more than you interact with your PowerPoint slides.

The Second Most Important Component – Your Document

At the beginning of the presentation, DO tell the audience you will be handing out a document containing all the details of the presentation. This way, they won’t need to take notes and can pay attention to the presentation. There are two absolute “don’ts” regarding this document. DON’T hand it out at the beginning or people will tend to ignore you as they read it. DON’T just make copies of your PowerPoint slides.

The report can be as detailed as you like. Unlike your talk, people can skim through it and focus on the areas important to them. Putting details in here keeps you from losing your audience due to information overload.

The Least Important (But Still Important) Component – Your PowerPoint

Perhaps the least important element in your PowerPoint presentation is the actual PowerPoint! It’s still significant, but it shouldn’t be the core of your presentation. It should reinforce your speech, not replace it. It should contain some information, but nowhere near the level of detail of your report.

Keep your slides simple so they don’t distract from the message. You will be tempted to use all the cool techniques from your Microsoft PowerPoint training; resist the urge. Clip art and slide transitions don’t enhance your presentation; they obscure it.

Graphics are effective tools, probably more effective than words on PowerPoint slides. Not the graphs and charts you learned about in Microsoft PowerPoint training, but pictures that evoke emotion and drive your point home.

A good presentation has these three elements. If you show PowerPoint slides, read from the slides, and hand out copies of the slides, you haven’t incorporated three elements. You’ve used one element three times. The components should be distinct and complementary, each building on the other two to create a harmonious whole.

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Presentation Crisis – How a Quote, Cartoon and Story Could Save Your Career

Jun 13 2023 Published by admin under Uncategorized

The Six Blind Men and the Elephant saved my job.

Props provide a powerful way of enhancing presentations. Verbal arguments aren’t enough to convince people of your message. Try using visuals such as charts or cartoons, or physical props such as products or tools. Verbal props come in several forms: quotations from famous people, anecdotes, plays, poems or even questions.

The following is a true report of how I used my new-found communication skills and a combination of props to get me out of hot water with my company’s auditors.

The auditors had submitted a report suggesting that I, as the chief supply manager, had exceeded my purchasing approval authority. I strongly disagreed and tried explaining to them the difference between our use of approval authority and implementation authority within the computer system. They did not buy my explanation – that is, until I had a chance to meet with them.

The meeting seemed to take forever. Tension clouded the room, because the auditors intended to remain firm on their “observation” and everyone knew my position.

Finally, it was my turn. I started: “I offer the quotation from George Bernard Shaw who said, ‘In the right key you can say anything, in the wrong key, nothing.’ So to help set the right key I ask you to look at this cartoon and parable that I am passing out.”

There were some raised eyebrows at this point, but no one objected to my strange approach – yet.

After everyone had a copy of the handout I continued:

“This cartoon shows the parable of the six blind men and the elephant. The six blind men went to see the elephant, but being blind they had to examine the elephant with their hands. Each touched a different part of the elephant and noted their observation. For example, the first clutched the swaying trunk and said, ‘The elephant must be a snake.’ The next grabbed the tail and noted, ‘The elephant is really like a rope.’ Another fell against the side and exclaimed, ‘Oh my, this elephant is like a wall.’ Hugging the leg the next argued, ‘The elephant is like a tree.’ The fifth, while holding the tusk, stated, ‘You are all wrong, I know it is like a spear.’ And finally, the sixth felt the flapping ear and noted, ‘This elephant is surely like a fan.’”

The nervous laughter dissipated the tension and now the people were more relaxed. Then I explained how the computer system we were using was very big and complicated, like an elephant, and that we had poor documentation. Therefore, it was unreasonable for any visitor to fully understand the workings in a two-week period (this was the duration of the auditors’ visit). The heads nodded in agreement at this point. Then I showed a flowchart of our approval process – emphasizing that the “approval” they were focusing on was only “an approval to print”.

The bottom line is they understood my point, and the audit report was changed. It is important to know that the facts were unchanged from my earlier discussions with them, but this time I packaged my sale and they bought it.

When was the last time you had a proposal or idea turned down? Could it have gone better if you had taken more care to sell it? To deliver a powerful message understand your audience, be clear on your purpose, plan your approach – and use props!

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