Every year, the world’s population grows, businesses appear from nowhere, news is spreading with the speed of the light, and internet is becoming an ordinary thing that no one can live without.
Internet is becoming an essential medium for businesses to communicate with costumers and associates. Literally, every business needs an online presence these days, and having a website is the one of the key elements in every business commercial strategy.
Today the investment in producing a well designed website is a necessity in the business world. As an owner of a business consulting house, some years ago I could not imagine the advantages of having my own business website. But I do now.
I am writing this for all my clients and prospects (not only Sydney based, but Australia wide) as my concerns are justified. I will tell you about particular website building issues, since I’ve received plenty confusing questions for this topic.
For the absolute beginners, I would explain the very basic terms for this matter in a plain language, and in my next article I will provide a wide description for each of them, and many more.
* Website – the online presentation (store) of your business outside your building, office, factory
* Website Design – the face of your company online
* Web Development – the brain, functionality of your website
The Web Design and Development Company you hire, should be considered a business partner just as all others business associates. There are a lot of Sydney Web Design companies that offer a wide range of customized web design and development services, but how to choose the right one for your business is a hard thing.
Well, choose a company that provides not only web design and development services, but and all other services that are essential for creating, growing and maintaining your business online, and more important, company that have years of experience as it is priceless and with good portfolio background.
Let’s see where to start:
1. Creating your online company – website. You decided to have a web site which presents your company online. Well, you need a name (domain), address (IP address) and space where you will operate online. Without them you don’t exist on internet. The root service that provides these things is called web hosting.
2. Website design and web development are fundamental too. Without them you don’t have a website. The professional web designer will know how to design your website completely in synchronization with your corporate image, and together with the web developer to create website that establishes your professionalism, and have only a positive effect towards your business. From the graphic design materials, logo design, to banner ads, your web designer acknowledges the importance of quality web design that will stay competitive and user friendly.
3. Now it’s time to grow your business. For this you need, an online marketing services, like SEO – search engine optimization, e – commerce, e -mail,…, that will enhance the corporate name and increase the brand awareness of your product and services to your target group of customers. I assume that this services are not familiar almost for everyone, thus I will explain them in my future posts. Don’t have doubts, this services certainly will have surprising effects on your business.
4. Website maintenance. Remember, support is crucial. When choosing a web design and development company in Sydney, always ask for support and maintenance. The website is alive, just like your company. It will suffer changes as your company and your business grows. Your will need professionals to take care of your website for you.